Viral Marketing A Major Theme At SXSW Interactive

Having had a couple of weeks to ponder my experience at South by Southwest (SXSW) Interactive I have settled on the decision that viral marketing (and the content that enables it) represented the most ubiquitous theme that I recognized throughout the event.

I came to this conclusion after thinking back on the conversations I had with people I met at the event, many of whom told me they were in the business of media, marketing, media marketing or marketing technology. I also draw this conclusion based on the number of companies I saw whose goal was to help other companies harness the masses taking action (or not) on social media websites. Indeed, grabbing the attention of the masses online and moving them to act appears to be the holy grail of the internet business world these days.

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South By Southwest Interactive And Film Musings

Yesterday I attended South By Southwest (SXSW or “South By”) Interactive and Film for the first time and I have to say that it was a pretty overwhelming experience. My initial goal (since this shindig runs for almost a week) was to just figure out the lay of the land. My larger goal here is to do some networking and to find out what’s new and what may be next in internet technology.

So in no particular order here are my first impressions of SXSW.

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