After digesting Apple’s recent iOS 7 event it became clear to me that now more than ever the internet ecosystem that a particular mobile device is connected to is becoming almost as important as the hardware and software on the device. It’s true that sales of mobile devices make Apple a lot of money but it’s the lock-in effect of Apple’s ecosystem that ensures a continuing stream of revenue and future device purchases.
A case in point as far as Apple is concerned is FaceTime video chat. At first FaceTime seemed like a folly in the face of Skype’s dominance. But now that Apple has sold hundreds of millions of iOS devices and Macs that support FaceTime it has become the default video chat client for many iPhone and iPad users. The same goes for Apple’s iMessage service. When I know that someone has an iPhone I’m more likely to iMessage them than send an email when I’m on the go. The lack of the 160 character text message limit is incredibly helpful. And the ability to send and receive on my iPad and Mac make iMessage much more useful than standard texting. I’m seeing iCloud photo streams getting used more within my family too.