The Rise and Fall of Feedburner

Back in October 2012 Google shut down the Feedburner API, a situation that left many an Internet content publisher scrambling for alternatives to a service that no longer seemed to be a given to continue into the distant future. It’s true that Feedburner is still alive (for now) but the signs of a slow retreat by Google from the feed distribution space (shut down the API, shut down the blog) are there. Given the signs I think it’s a wise move for Internet content publishers to: a) start migrating feeds off of Feedburner; and b) refrain from moving any new feeds over to Feedburner.

As an early Feedburner user (pre acquisition by Google) I thought that it would be helpful to write a post that provides some context by letting people know what Feedburner does for publishers, why they got so popular, what happened after Google acquired them and why Feedburner (and services like it) are no longer necessary (or advisable) for those people who plan to be serious Internet content publishers for a long time to come.

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