LinkedIn Changes Highlight The Downside Of Social Network Publishing

In the last few years LinkedIn has become an extremely important place for business focused social networking. That being the case the value of posting your business-to-business (B2B) related content on LinkedIn has increased significantly. One can always expect that as a social network grows in size, popularity and influence that changes will occur. As Facebook has grown they have made a number of important changes to their News Feed. Some of those changes have been welcome and helpful while others have been perceived as damaging to content publishers. LinkedIn has been changing too, but it hasn’t been until this week that I felt like a change they have made was a bad one.

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